- What social media is and why it is called ‘social media’. This part is covering the global aspect of social media, explaining how each country has its own most used social media platform. Despite the different platforms the bottom line is that social media is about community of people with same interest, regardless of geographic and their social and economic background.
- What are the sociological and cultural concepts behind social media and what their relevance is to PR. One of the biggest advantages of social media is globalization. Globalization has a power of speed in which social media enables communication. Part of the power that social media has is that so many people participate in it.
- The webcast covers the issues regarding cultural barriers, about how they are breaking down. Despite difference in culture, religion, social class and other ways we used to divide our society, social media gives everyone a chance to be heard. The other benefit is the freedom of information; there are 'almost no restrictions' on what users can search for and no regulations telling you otherwise.
- How the agency need to constantly feed information to its community and followers. The most important part of social media is to always be where things are happening, monitoring what people are saying about the business and react when things go wrong.
- What the benefits are to the client. The approach to digital media is the same as to traditional. It is still about finding right people to send information to and reach the right audience, in social media the new tools differ. The additional element that comes with digital media is that it helps to amplify your point. News in traditional media disappears fast, where as social media works as long tail. When information is online it will stay there for a long time, it has no time limit! While magazine readership and the number of available print publications continue to decline, the number of consumers using the Internet to access and share information continues to rise. Which means, if the business is to be successful, social media is crucial for the business strategy.
- What are the negatives to the client and how will they be dealt with. When information is public, it can get out. It is important to be there when things go wrong! Posting videos of response; create blogs answering the audience’s questions etc. Instead of watching what people are talking about, jump into the conversation by responding. The audience is a huge asset, they will speak up therefore listen – and respond.
In the case of a crisis traditional media always comes to the rescue, use it so support the argument.
The director of Katodin PR Yekaterina Odintsova said: "I hope this webcast "Benefits of Social Media" will provide a new view of social media and the way it is constructed should provide an easy understanding for everybody who watches it. I hope that this new approach of using social media to tell about social media will inspire others to contribute or question the changing media and the benefits of using social media."
- Social networks and blogs are the 4th most popular online activities online, including beating personal email.
- It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The Internet took four years to reach 50 million people... In less than nine months, Facebook added 100 million users.
- The most recent figure of blogs being indexed by Technorati currently stands at 133 million. The same report into the Blogosphere also revealed that on average, 900,000 blog posts are created within a single 24-hour period.
- If Facebook were a country, it would be the fourth largest in the world. More people communicate via social networks than via email. There is no denying that the whole world is moving on-line and business and the way people communicate is changing at the fastest pace in history
- 78% of consumers trust peer recommendations and Only 14% trust advertisements