Press Release (example) for Marie Stopes

Example of a press release. NOT real.

PRESS RELEASE

30^Th of January 2010

Campaign “Be STRONG, say STOP”.

A new campaign to create safe sex awareness for the Afro-Caribbean society in the UK has been launched today by Marie Stopes International. The campaign “Be STRONG, say STOP” is encouraging women to look after their sexual health.

At Marie Stopes International UK clinics we often see young people wanting to seek information and services, however being reserved when it comes to seek help, is resulting in an unintended sexually transmitted infection. We hope that the first phase of the campaign, “Be STRONG, say STOP”, will encourage younger women to talk more openly about their options and fears, and find a method to best suit their individual needs and circumstances, enabling them to practice safer sex.

The campaign will run for four months until end of April 2010. The counting up timer has travelled around the UK for the whole of January, showing how many people get infected every day.

From today the www.bestrong.com website for young women is lunched in order to get them talking and registering their views on the safe sex issues. When they register they will receive a bracelet to promote their confidence and strength in a healthier sexual life and the goal of the Marie Stopes International campaign.

Yekaterina Odintsova spokes person for the campaign at Marie Stopes International said: “Marie Stopes International welcomes the new national campaign to promote more open and honest discussions about safe sex.”

Prevention is better than cure, and the evidence is clear that when women are able to talk about sex, and are provided with information and access to a variety of contraceptive methods, reductions in sexually transmitted infections rates will improve.

- END -

Notes for Editors

· Marie Stopes International is a specialist organisation providing expert and confidential care and support to adults and teenagers in relation to their sexual and reproductive healthcare. This includes advice, information and services related to regular and emergency contraception provision, sexually transmitted infections and unintended pregnancies.

· Website for the campaign www.bestrong.com

· Marie Stopes International provides a 24 hour information line to offer advice and assistance: 0845 300 8090. For further information, please visit www.mariestopes.org.uk

Contacts

Press officer Yekaterina Odintsova

Tribeca Public Relations

T: +44 (0) 796 193 2456

y.odintsova@tribecapr.com

www.tribecapr.com

Benefits of Social Media for Public Relation Press Release

New approach to social media webcast is launched on YouTube

A new webcast "Benefits of Social Media" was launched today, to show how beneficial social media is to a public relations strategy. Katodin PR designed the webcast in order to illustrate how social media has a massive impact on business and how companies can benefit from a social media public relations strategy.

The webcast "Benefits of Social Media" is about social media, what it is and what benefits comes with it. However it also covers the downside of social media and how you can turn it around for your benefit. The webcast covers different areas regarding social media.

• What social media is and why it is called ‘social media’. This part is covering the global aspect of social media, explaining how each country has its own most used social media platform. Despite the different platforms the bottom line is that social media is about community of people with same interest, regardless of geographic and their social and economic background.

• What are the sociological and cultural concepts behind social media and what their relevance is to PR. One of the biggest advantages of social media is globalization. Globalization has a power of speed in which social media enables communication. Part of the power that social media has is that so many people participate in it.

• The webcast covers the issues regarding cultural barriers, about how they are breaking down. Despite difference in culture, religion, social class and other ways we used to divide our society, social media gives everyone a chance to be heard. The other benefit is the freedom of information; there are 'almost no restrictions' on what users can search for and no regulations telling you otherwise.

• How the agency need to constantly feed information to its community and followers. The most important part of social media is to always be where things are happening, monitoring what people are saying about the business and react when things go wrong.

• What the benefits are to the client. The approach to digital media is the same as to traditional. It is still about finding right people to send information to and reach the right audience, in social media the new tools differ. The additional element that comes with digital media is that it helps to amplify your point. News in traditional media disappears fast, where as social media works as long tail. When information is online it will stay there for a long time, it has no time limit! While magazine readership and the number of available print publications continue to decline, the number of consumers using the Internet to access and share information continues to rise. Which means, if the business is to be successful, social media is crucial for the business strategy.

• What are the negatives to the client and how will they be dealt with. When information is public, it can get out. It is important to be there when things go wrong! Posting videos of response; create blogs answering the audience’s questions etc. Instead of watching what people are talking about, jump into the conversation by responding. The audience is a huge asset, they will speak up therefore listen – and respond.

In the case of a crisis traditional media always comes to the rescue, use it so support the argument.

Quotes

The director of Katodin PR Yekaterina Odintsova said: "I hope this webcast "Benefits of Social Media" will provide a new view of social media and the way it is constructed should provide an easy understanding for everybody who watches it. I hope that this new approach of using social media to tell about social media will inspire others to contribute or question the changing media and the benefits of using social media."

For more information contact the press officer:

PR Director

Yekaterina Odintsova

y.odintsova@hotmail.com

News Facts

• Social networks and blogs are the 4th most popular online activities online, including beating personal email.
• It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The Internet took four years to reach 50 million people... In less than nine months, Facebook added 100 million users.
• The most recent figure of blogs being indexed by Technorati currently stands at 133 million. The same report into the Blogosphere also revealed that on average, 900,000 blog posts are created within a single 24-hour period.
• If Facebook were a country, it would be the fourth largest in the world. More people communicate via social networks than via email. There is no denying that the whole world is moving on-line and business and the way people communicate is changing at the fastest pace in history
• 78% of consumers trust peer recommendations and Only 14% trust advertisements

The Video